Advertising Law

Institute for Information Law

Web pages for a research facility based in the Faculty of Law at the University of Amsterdam. The site explains the aims, work and fields of study undertaken at the Institute. Research teams explore the legal issues relating to intellectual property, industrial property, freedom of information and expression, privacy, media law, telecommunications, advertising and consumer law, and e-commerce on a private and commissioned basis. Research papers and other publications on these topics are published online on the site.

The Direct Marketing Association (UK)

The DMA (UK) is the core trade organisation for all companies in direct marketing in the UK. Formed in 1992, the DMA's aim is to promote and protect the direct marketing industry. Members include advertisers from a broad range of business sectors, direct marketing and telemarketing agencies, and service suppliers from printers and mailing houses to list brokers and database consultancies. The DM Code of Practice can be viewed in the Protection section of the site, but only members can download it. Best practice guidelines are freely available.

Advertising Standards Authority of South Africa

The website of the Advertising Standards Authority of South Africa (ASA) is an online information resource giving information about the ASA's role and practice within South Africa's marketing communications industry. Set up to provide a system of self-regulation, the ASA seeks to uphold its Code of Practice and mediate between the industry and its consumers. The ASA's Code of Advertising Practice is available in full-text on the site. A summary of the Code aimed at the consumer is also provided. There is a section on complaint procedures, as well as recent rulings.

Advertising Standards Authority Inc. New Zealand

The website of the Advertising Standards Authority (ASA) offers detailed information about self-regulatory principles and practice for the advertising industry in New Zealand. The site gives full-text access to "the Codes" as developed by the ASA, each code relating to a specific area of advertising activity. There is also a section on procedures to be followed when making a complaint to the Advertising Standards Complaints Board. Full text decisions made by the Board from 2000 onwards can be searched and browsed on the site.

Istituto dell'Autodisciplina Pubblicitaria

The Website of the Istituto dell'Autodisciplina Pubblicitaria (IAP) is an online resource providing information about the organisation's responsibilities and the Code of Marketing Communication. As a founding member of the European Advertising Standards Alliance (EASA), the IAP is committed to advertising self regulation within its own country and the European Union. The site gives the full-text of the Code which governs its members' practice.

Advertising Standards Authority for Ireland

Website of the Advertising Standards Authority for Ireland (ASAI) an online resource providing information about the organisation's function and objectives within the advertising industry. Based on the principle of self regulation, the organisation offers a set of standards and rules for its members, details of which can be accessed in full-text on the site. A copy of the ASAI Code can also be viewed online. Access to a database of recent case reports on complaints investigated by the organisation can be gained by following the 'Complaints Bulletins' link.

Rada Pro Reklamu (RPR)

The website of the Czech Advertising Standards Council (RPR) is an online resource providing information about the Council's function, procedures and codes which aim to self regulate Czech advertising in the media. There is organisational information and a listing of members and contact names of committee members. The "Codes of Advertising Practice" which govern RPR's member organisations are given in full-text along with some legislation. The site can be viewed in Czech only.

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