Description:
The website of the Advertising Standards Authority (ASA) offers detailed information about self-regulatory principles and practice for the advertising industry in New Zealand. The site gives full-text access to "the Codes" as developed by the ASA, each code relating to a specific area of advertising activity. There is also a section on procedures to be followed when making a complaint to the Advertising Standards Complaints Board. Full text decisions made by the Board from 2000 onwards can be searched and browsed on the site. Full text access to a number of research papers on advertising are also made freely available in a variety of formats.
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