misleading advertising

Advertising Regulatory Board of South Africa

The website of the Advertising Regulatory Board of South Africa (AR) is an online information resource giving information about the ARB's role and practice within South Africa's marketing communications industry. Set up to provide a system of self-regulation, the ARB seeks to uphold its Code of Practice and mediate between the industry and its consumers. The ARB's Code of Advertising Practice is available in full-text on the site. A summary of the Code aimed at the consumer is also provided. There is a section on complaint procedures, as well as recent rulings.

Advertising Standards Authority Inc. New Zealand

The website of the Advertising Standards Authority (ASA) offers detailed information about self-regulatory principles and practice for the advertising industry in New Zealand. The site gives full-text access to "the Codes" as developed by the ASA, each code relating to a specific area of advertising activity. There is also a section on procedures to be followed when making a complaint to the Advertising Standards Complaints Board. Full text decisions made by the Board from 2000 onwards can be searched and browsed on the site.

Istituto dell'Autodisciplina Pubblicitaria

The Website of the Istituto dell'Autodisciplina Pubblicitaria (IAP) is an online resource providing information about the organisation's responsibilities and the Code of Marketing Communication. As a founding member of the European Advertising Standards Alliance (EASA), the IAP is committed to advertising self regulation within its own country and the European Union. The site gives the full-text of the Code which governs its members' practice.

Advertising Standards Authority for Ireland

Website of the Advertising Standards Authority for Ireland (ASAI) an online resource providing information about the organisation's function and objectives within the advertising industry. Based on the principle of self regulation, the organisation offers a set of standards and rules for its members, details of which can be accessed in full-text on the site. A copy of the ASAI Code can also be viewed online. Access to a database of recent case reports on complaints investigated by the organisation can be gained by following the 'Complaints Bulletins' link.

Hieros Gamos: Advertising Law

Online resource guide offering annotated links to websites in the field of advertising law and regulation. The links are organised into categories including United States, Europe, international, organisations relating to advertising law and links to publications, articles and lawyers covering advertising law.

Advertising Standards Authority (ASA)

Website of the Advertising Standards Authority (ASA) the regulatory body set up by the advertising industry to police the rules laid down in the advertising codes. The site gives details about the work and powers of the organisation including sections focused on consumers, advertisers, schools and colleges and new media. There are online copies of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP Code), the Radio Advertising Standards Code and the TV Advertising Standards Code.

Advertising Standards Canada

The website of Advertising Standards Canada (ASC) is an online information resource aimed at the advertising industry in Canada. Committed to advertising self-regulation by the industry, the ASC seeks to provide information for its members within the context of the ASC's Canadian Code of Advertising Standards. The site gives an overview of the organisation's mission and activities in this area. There is a section devoted to advertising standards, including procedures for submitting complaints for consumers and special interest groups.

Dutch Advertising Code

The Dutch Advertising Code is available here on the website of the Dutch Advertising Code Authority. This publication provides information about the Advertising Code Committee's function, procedures and codes which regulate the Dutch advertising industry. Sub-sections include procedures in case of cross-border advertising, complaint handling, and decisions on a complaint, including appeal procedures. The second section of the document describes the body of rules and regulations as laid down in the code, by which all Dutch forms of advertising are bound.

European Advertising Standards Alliance

Website of the European Advertising Standards Alliance (EASA) a non-profit organisation based in Brussels bringing together national advertising self-regulatory organisations for the advertising industry in Europe. The organisation's membership comprises national advertising self-regulatory organisations and other associations within the industry who support self-regulation. The site includes information about self-regulation and a copy of the EASA Charter.
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