The Advertising Association (AA) is a UK-based federation representing advertisers, agencies and media companies. Its website provides research reports, educational resources and news, together with details of events and training.
The DMA (UK) is the core trade organisation for all companies in direct marketing in the UK. Formed in 1992, the DMA's aim is to promote and protect the direct marketing industry. Members include advertisers from a broad range of business sectors, direct marketing and telemarketing agencies, and service suppliers from printers and mailing houses to list brokers and database consultancies. The DM Code of Practice can be viewed in the Protection section of the site, but only members can download it. Best practice guidelines are freely available.
Website of the Advertising Standards Authority for Ireland (ASAI) an online resource providing information about the organisation's function and objectives within the advertising industry. Based on the principle of self regulation, the organisation offers a set of standards and rules for its members, details of which can be accessed in full-text on the site. A copy of the ASAI Code can also be viewed online. Access to a database of recent case reports on complaints investigated by the organisation can be gained by following the 'Complaints Bulletins' link.
The website of the Czech Advertising Standards Council (RPR) is an online resource providing information about the Council's function, procedures and codes which aim to self regulate Czech advertising in the media. There is organisational information and a listing of members and contact names of committee members. The "Codes of Advertising Practice" which govern RPR's member organisations are given in full-text along with some legislation. The site can be viewed in Czech only.
Online resource guide offering annotated links to websites in the field of advertising law and regulation. The links are organised into categories including United States, Europe, international, organisations relating to advertising law and links to publications, articles and lawyers covering advertising law.
Website of the Advertising Standards Authority (ASA) the regulatory body set up by the advertising industry to police the rules laid down in the advertising codes. The site gives details about the work and powers of the organisation including sections focused on consumers, advertisers, schools and colleges and new media. There are online copies of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP Code), the Radio Advertising Standards Code and the TV Advertising Standards Code.
The website of the Canadian Marketing Association (CMA) is an online information resource that aims to provide information to the Canadian marketing industry on legislative matters in general and self-regulatory policies in particular. The site has a section linking to guidance in the areas of privacy, telemarketing, consumer protection and internet marketing. The CMA's Code of Ethics and Standards of Practice is provided on the site in full-text.
The website of Advertising Standards Canada (ASC) is an online information resource aimed at the advertising industry in Canada. Committed to advertising self-regulation by the industry, the ASC seeks to provide information for its members within the context of the ASC's Canadian Code of Advertising Standards. The site gives an overview of the organisation's mission and activities in this area. There is a section devoted to advertising standards, including procedures for submitting complaints for consumers and special interest groups.
Website of the European Advertising Standards Alliance (EASA) a non-profit organisation based in Brussels bringing together national advertising self-regulatory organisations for the advertising industry in Europe. The organisation's membership comprises national advertising self-regulatory organisations and other associations within the industry who support self-regulation. The site includes information about self-regulation and a copy of the EASA Charter.
