Advertising Standards Authority (ASA)
Website of the Advertising Standards Authority (ASA) the regulatory body set up by the advertising industry to police the rules laid down in the advertising codes. The site gives details about the work and powers of the organisation including sections focused on consumers, advertisers, schools and colleges and new media. There are online copies of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP Code), the Radio Advertising Standards Code and the TV Advertising Standards Code.