The Direct Marketing Association (UK)
The DMA (UK) is the core trade organisation for all companies in direct marketing in the UK. Formed in 1992, the DMA's aim is to promote and protect the direct marketing industry. Members include advertisers from a broad range of business sectors, direct marketing and telemarketing agencies, and service suppliers from printers and mailing houses to list brokers and database consultancies. The DM Code of Practice can be viewed in the Protection section of the site, but only members can download it. Best practice guidelines are freely available.