Advertising Standards Authority of South Africa
The website of the Advertising Standards Authority of South Africa (ASA) is an online information resource giving information about the ASA's role and practice within South Africa's marketing communications industry. Set up to provide a system of self-regulation, the ASA seeks to uphold its Code of Practice and mediate between the industry and its consumers. The ASA's Code of Advertising Practice is available in full-text on the site. A summary of the Code aimed at the consumer is also provided. There is a section on complaint procedures, as well as recent rulings.